{"title":"Pure Merino Wool","description":"\u003cp\u003e\u003cspan\u003eMerino wool is the perfect fabric for babies. merino baby clothes are warm and soft against baby's skin, allowing temperature regulation, it is the perfect layer for all seasons.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"teddy-booties-rose-dust","title":"Teddy Booties","description":"Crafted with love for little feet, the Teddy Booties are made from 100% organic merino wool providing warmth and snug comfort. They feature fold down cuffs with scallop edge detailing and are crafted in a stocking stitch knit. \n\n* GOTS certified CU 862149\n* 100% organic merino wool\n* Stocking stitch knit\n* Fold down cuff with scallop edge detailing\n* 2 layers on the sole of the foot\n* Drawcord weaved through knit to tie at front","brand":"Nature Baby","offers":[{"title":"0-3M","offer_id":50876604678455,"sku":"9420076244954","price":28.0,"currency_code":"USD","in_stock":false},{"title":"3-6M","offer_id":50876604711223,"sku":"9420076244961","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/TEDDY_BOOTIES_Rose_Dust-Web-front.png?v=1753753135"},{"product_id":"organic-cotton-merino-sleeping-bag-grey-marl-stripe","title":"Organic Cotton \u0026 Merino Sleeping Bag","description":"This organic sleeping bag aids restful sleep as it ensures baby will stay warm and comfortable throughout the night. 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Recommended for use in temperatures from 18-23 degrees.\n\n* 100% organic cotton outer \n* 100% certified ZQ merino wool lining\n* YKK snap domes on shoulder \n* Full zip feature \n* Travel slot \n* Meets New Zealand Children's Sleepwear Safety Regulations \n* Recommended for use in temperatures 18-23 degrees. \n* Comes with drawstring bag for easy travelling and storage \n* Caution: keep away from heat and flame\n* Style code NB11173","brand":"Nature Baby","offers":[{"title":"2Y","offer_id":50876638888247,"sku":"9420076260534","price":130.0,"currency_code":"USD","in_stock":false},{"title":"3-24M","offer_id":50876638921015,"sku":"9420076260480","price":116.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/ORGANIC_COTTON_MERINO_SLEEPING_BAG_Grey_Marl_Stripe-Web-front_62cf7762-b48a-424a-87f0-5bc2297895db.png?v=1770772510"},{"product_id":"alpine-pom-pom-beanie-navy","title":"Alpine Pom Pom Beanie","description":"Keep little one cosy with our organic merino knit beanie. 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Please take care of me - hand wash only.\n\nWe recommend going up in size as these beanies run small.\n\n* GOTS certified CU 862149\n* 100% organic merino wool\n* Folded rib cuff\n* Hand wash only\n* NB23321","brand":"Nature Baby","offers":[{"title":"6-12M","offer_id":50876669493559,"sku":"9420056325642","price":32.0,"currency_code":"USD","in_stock":false},{"title":"0-6M","offer_id":50876669526327,"sku":"9420056325291","price":32.0,"currency_code":"USD","in_stock":false},{"title":"1-2Y","offer_id":50876669559095,"sku":"9420056325659","price":32.0,"currency_code":"USD","in_stock":false},{"title":"3-4Y","offer_id":50876669591863,"sku":"9420056325666","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/ALPINE_POM_POM_BEANIE_Navy-Web-front_b2f4f021-1fb6-4596-bac2-4a72cce1a384.png?v=1770772029"},{"product_id":"merino-pointelle-long-sleeve-kimono-bodysuit-thyme","title":"Merino Pointelle Long Sleeve Kimono Bodysuit","description":"A great option for newborns to avoid having to pull garments over baby's head. Long raglan sleeves and a wrap-around style with a double layer at the front to keep baby’s chest warm. Easy to fasten with domes on the inside and outside, as well as the crotch and outside leg.\n\n\n* GOTS certified CU 862149\n* 100% organic pointelle merino wool, 19.5 microns, 200gsm\n* YKK dome closure at crotch and side seams for easy dressing","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":50876732080439,"sku":"9420056399933","price":42.0,"currency_code":"USD","in_stock":false},{"title":"0-3M","offer_id":50876732113207,"sku":"9420056399940","price":42.0,"currency_code":"USD","in_stock":false},{"title":"3-6M","offer_id":50876732145975,"sku":"9420056399957","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/S_KIMONO_BODYSUIT_POINTELLE_Thyme-Web-front.png?v=1753753182"},{"product_id":"merino-footed-rompers-thyme","title":"Merino Footed Rompers","description":"A popular style for babies, footed rompers keep little feet warm and cosy. A comfortable design that is suitable for day and night wear, and allows plenty of room for nappies. Features soft elastic at the waist with a wool drawstring for the perfect fit. Made from certified 100% organic merino wool jersey.\n\n\n* GOTS certified CU 862149\n* 100% organic merino wool jersey, 18.9 microns, 195gsm\n* functional merino wool drawcord\n* soft elastic waistband","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":50876734996791,"sku":"9420076247320","price":38.0,"currency_code":"USD","in_stock":false},{"title":"0-3M","offer_id":50876735029559,"sku":"9420076247337","price":38.0,"currency_code":"USD","in_stock":false},{"title":"3-6M","offer_id":50876735062327,"sku":"9420076247344","price":38.0,"currency_code":"USD","in_stock":false},{"title":"6-12M","offer_id":50876735095095,"sku":"9420076247351","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/MER_ESS_FOOTED_ROMPERS_Thyme-Web-front.png?v=1753753131"},{"product_id":"merino-singlet-bodysuit-natural","title":"Merino Singlet Bodysuit","description":"The perfect layering piece for winter. Our pure merino wool is breathable and warm, and beautifully soft against little one's skin. The singlet bodysuit is easy to layer under long sleeve tops, or wear on its own. A great option for newborns to help regulate their body temperature. \n\n* ZQ certified merino wool\n* 100% pure merino wool jersey, 18.9 microns, 195gsm\n* envelope neck \n* 2 button closure at legs for ease of dressing and nappy changes","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":50876736405815,"sku":"9420056363309","price":32.0,"currency_code":"USD","in_stock":false},{"title":"0-3M","offer_id":50876736438583,"sku":"9420056343264","price":32.0,"currency_code":"USD","in_stock":false},{"title":"3-6M","offer_id":50876736471351,"sku":"9420056343271","price":32.0,"currency_code":"USD","in_stock":false},{"title":"6-12M","offer_id":50876736504119,"sku":"9420056343288","price":32.0,"currency_code":"USD","in_stock":false},{"title":"1Y","offer_id":50876736536887,"sku":"9420056344971","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/MER_ESS_SINGLET_BODYSUIT_Natural-Web-front.png?v=1753753146"},{"product_id":"merino-knit-cardigan-thyme","title":"Merino Knit Cardigan","description":"Your little one will be warm and snug in this special heirloom piece knitted from certified merino wool. 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The first thing most babies wear is a bodysuit. Accessible buttons on the crotch mean the outfit won't ride up and expose baby's tummy or back, and also makes for easy nappy changes. Soft merino wool will keep baby cosy year around!\n This style is also available in organic cotton.   \n\n* ZQ certified merino wool\n* 100% pure merino wool jersey, 18.9 microns, 195gsm\n* Shell buttons \n* Envelope neckline","brand":"Nature Baby","offers":[{"title":"0-3M","offer_id":50876883370295,"sku":"9420076243360","price":42.0,"currency_code":"USD","in_stock":false},{"title":"3-6M","offer_id":50876883403063,"sku":"9420076243377","price":42.0,"currency_code":"USD","in_stock":false},{"title":"6-12M","offer_id":50876883435831,"sku":"9420076243384","price":42.0,"currency_code":"USD","in_stock":false},{"title":"1Y","offer_id":50876883468599,"sku":"9420076243391","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/S_BODYSUIT_Foxy_Print_Merino-Web-front.png?v=1753753134"},{"product_id":"alpine-pom-pom-beanie-rose-dust","title":"Alpine Pom Pom Beanie","description":"Keep little one cosy with our organic merino knit beanie. 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Please take care of me - hand wash only.\n\nWe recommend going up in size as these beanies run small.\n\n* GOTS certified CU 862149\n* 100% organic merino wool\n* Folded rib cuff\n* Hand wash only\n* NB23321","brand":"Nature Baby","offers":[{"title":"6-12M","offer_id":50876884353335,"sku":"9420056421269","price":32.0,"currency_code":"USD","in_stock":false},{"title":"0-6M","offer_id":50876884386103,"sku":"9420056421252","price":32.0,"currency_code":"USD","in_stock":false},{"title":"1-2Y","offer_id":50876884418871,"sku":"9420056421276","price":32.0,"currency_code":"USD","in_stock":false},{"title":"3-4Y","offer_id":50876884451639,"sku":"9420056421283","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/ALPINE_POM_POM_BEANIE_Rose_Dust-Web-front.png?v=1769212881"},{"product_id":"merino-essential-pointelle-sleeping-gown-natural","title":"Merino Essential Pointelle Sleeping Gown","description":"Our Merino Essentials Pointelle Sleeping Gown is a staple for newborns in their first few weeks and months. Made from soft and breathable organic pointelle merino wool, the gown is designed to keep little feet tucked in throughout the night. Featuring fold-down mittens at the cuff to keep little hands warm and a soft drawstring opening at the bottom allowing for easy nappy changing, this piece is a much-loved essential.    \n\n\n* GOTS certified CU 862149\n* 100% Organic pointelle merino wool, 19.5 microns, 200gsm \n* Envelope neckline \n* Fold over cuffs on sleeves\n* Drawstring at hem to tuck in little feet","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":50876901949751,"sku":"9420076219884","price":56.0,"currency_code":"USD","in_stock":false},{"title":"0-3M","offer_id":50876901982519,"sku":"9420076219891","price":56.0,"currency_code":"USD","in_stock":false},{"title":"3-6M","offer_id":50876902015287,"sku":"9420076219907","price":56.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/MER_ESS_GOWN_POINTELLE_Natural-Web-front.png?v=1753753107"},{"product_id":"alpine-pom-pom-beanie-thyme","title":"Alpine Pom Pom Beanie","description":"Keep little one cosy with our organic merino knit beanie. 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Please take care of me - hand wash only.\n\nWe recommend going up in size as these beanies run small.\n\n* GOTS certified CU 862149\n* 100% organic merino wool\n* Folded rib cuff\n* Hand wash only\n* NB23321","brand":"Nature Baby","offers":[{"title":"6-12M","offer_id":50876916007223,"sku":"9420056421221","price":32.0,"currency_code":"USD","in_stock":false},{"title":"0-6M","offer_id":50876916039991,"sku":"9420056421214","price":32.0,"currency_code":"USD","in_stock":false},{"title":"1-2Y","offer_id":50876916072759,"sku":"9420056421238","price":32.0,"currency_code":"USD","in_stock":false},{"title":"3-4Y","offer_id":50876916105527,"sku":"9420056421245","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/ALPINE_POM_POM_BEANIE_Thyme-Web-front.png?v=1770772030"},{"product_id":"alpine-pom-pom-beanie-natural","title":"Alpine Pom Pom Beanie","description":"Keep little one cosy with our organic merino knit beanie. 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Used as a regular bedding item, it will absorb the familiar smells and warmth of baby and bed and become an attachment item offering comfort and reassurance for the first years of life.\nPlease take care of me - hand wash only. \n\n* GOTS certified CU 862149\n* 100% organic merino wool \n* Knitted style blanket \n* Hand wash only \n* Bassinet size 80 x 80cm\n* Cot 120 x 100cm\n* NB33021","brand":"Nature Baby","offers":[{"title":"Bassinet","offer_id":50876956639543,"sku":"9420056419976","price":136.0,"currency_code":"USD","in_stock":true},{"title":"Cot","offer_id":50876956672311,"sku":"9420056419983","price":170.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/MERINO_KNIT_BLANKET_Rose_Dust-Web-front.png?v=1753753105"},{"product_id":"merino-pointelle-drawstring-pants-lilac","title":"Merino Pointelle Drawstring Pants","description":"As babies spend most of their first weeks and months drifting in and out of sleep, they need comfortable clothes. These pants have soft elastic around the waist and a drawstring to ensure the perfect fit, made in a beautiful soft to the touch merino pointelle. Featuring a cuffed tapered leg that can be folded up or down. One of our most popular styles for every day wear, baby will be cosy and snug.\n\n\n* GOTS certified CU 862149\n* 100% Organic pointelle merino wool, 19.5 microns, 200gsm\n* functional merino drawstring and elastic at waist \n* pointelle merino cuffs at hem","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":50876957360439,"sku":"9420076244428","price":42.0,"currency_code":"USD","in_stock":false},{"title":"0-3M","offer_id":50876957393207,"sku":"9420076244435","price":42.0,"currency_code":"USD","in_stock":false},{"title":"3-6M","offer_id":50876957425975,"sku":"9420076244442","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/S_PANTS_POINTELLE_Lilac-Web-front.png?v=1753753130"},{"product_id":"organic-cotton-merino-sleeping-bag-puffin-print","title":"Organic Cotton \u0026 Merino Sleeping Bag","description":"This organic sleeping bag aids restful sleep as it ensures baby will stay warm and comfortable throughout the night. Designed to provide the ultimate sleeping experience for baby, while still proving to be practical. No more wriggling out of the blankets for a better night’s sleep for the whole family. Designed with a travel slot so baby can be transported from cot to car seat to pram without the need to remove the sleeping bag. \n\nOur Organic Cotton and Merino Sleeping Bag has an organic cotton rib outer and certified ZQ merino wool lining. A long YKK zip opens from underneath the arm, allowing the sleeping bag to be opened right out for easy dressing, airing and laundering. Recommended for use in temperatures from 18-23 degrees.\n\n* 100% organic cotton outer \n* 100% certified ZQ merino wool lining\n* YKK snap domes on shoulder \n* Full zip feature \n* Travel slot \n* Meets New Zealand Children's Sleepwear Safety Regulations \n* Recommended for use in temperatures 18-23 degrees. \n* Comes with drawstring bag for easy travelling and storage \n* Caution: keep away from heat and flame\n* Style code NB11173","brand":"Nature Baby","offers":[{"title":"3-24M","offer_id":50876963488055,"sku":"9420076242059","price":116.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/6972\/2423\/files\/ORGANIC_COTTON_MERINO_SLEEPING_BAG_Puffin_Print-Web-front.png?v=1770772515"},{"product_id":"merino-knit-cardigan-light-grey-marl","title":"Merino Knit Cardigan","description":"Your little one will be warm and snug in this special heirloom piece knitted from certified merino wool. 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